Camp Mighty

Camp Mighty is what happens when an online community gets a physical address for a few days. Maggie Mason (blog) built the audience first (pioneering lifestyle blogger (Mighty Girl)), then rented the camp. That order of operations is the signature of the influencer-camp wave, and it is why these events sell out faster than most established camps: the trust was earned long before tickets went on sale.

OG mommy-blog-era creator Maggie Mason (Mighty Girl) ran Camp Mighty as a camp-flavored Palm Springs weekend where readers worked on their 'life lists' between pool parties, talent shows, and crafts at the Ace Hotel. Across its roughly five-year run it raised over $80K for charity: water. It's a defunct but historically important ancestor of today's influencer camps.

The experience

Practical picture: the format is annual weekend retreat, ran ~5 editions. The weekend format keeps the commitment low: arrive Friday-ish, surrender to the schedule, and be back at your desk with stories by Monday or Tuesday. It is adults-only, which matters more than it sounds. The tone of a camp changes completely when every camper chose to be there for themselves.

Cost

When it last ran, pricing was several hundred USD (historical). The operator does not publish a simple rate card, so treat any number you see on third-party sites as a guess and confirm directly. As a rule of thumb for this category, all-inclusive adult camp weekends in North America cluster between $400 and $1,000 once lodging and meals are counted.

Where and when

The venue is in Palm Springs (Ace Hotel & Swim Club), California. Here is the current timing picture: Annual, roughly 2011-2015.